PPC – Google Ads Mastery
From campaign setup to advanced Smart Bidding and Performance Max — learn to run profitable Google Ads campaigns with real budgets and live practice.
2 Months 5 Modules Certificate Included Placement Support
Course Overview
From campaign setup to advanced Smart Bidding and Performance Max — learn to run profitable Google Ads campaigns with real budgets and live practice.
What You'll Learn
Build and manage Google Ads campaigns from scratch
Use AI to write high-converting ad copy
Optimise bids using Smart Bidding
Track conversions and measure ROAS
Run YouTube video ad campaigns
Achieve Google Ads certification
Course Curriculum
1
Google Ads Fundamentals
- Account structure
- Campaign types
- Keyword match types
- Quality Score
2
Search & Display Campaigns
- Ad copy writing with AI
- Responsive search ads
- GDN targeting
- Remarketing
3
Performance Max & Smart Campaigns
- PMax setup & assets
- Smart Bidding strategies
- Audience signals
- Attribution models
4
Shopping & YouTube Ads
- Google Merchant Center
- Shopping campaigns
- YouTube ad formats
- Video ad creation
5
Optimisation & Reporting
- ROAS & CPA optimisation
- Conversion tracking
- Google Analytics integration
- Client reporting dashboards
Tools & Platforms
Google Ads
Google Analytics 4
Google Merchant Center
ChatGPT
Google Keyword Planner
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