Amazon Advertising
Master all Amazon advertising formats — Sponsored Products, Brands, Display, DSP, and Video ads. Drive organic ranking and paid sales growth on the world's largest e-commerce platform.
1.5 Months 5 Modules Certificate Included Placement Support
Course Overview
Master all Amazon advertising formats — Sponsored Products, Brands, Display, DSP, and Video ads. Drive organic ranking and paid sales growth on the world's largest e-commerce platform.
What You'll Learn
Launch and optimise Amazon Sponsored Products campaigns
Build brand awareness with Sponsored Brands
Use Amazon DSP for programmatic retargeting
Interpret Amazon Attribution reports
Reduce ACoS and improve ROAS
Create high-converting Amazon product listings
Course Curriculum
1
Amazon Advertising Ecosystem
- Amazon's ad types overview
- Seller vs Vendor accounts
- Amazon A9 algorithm
- Organic ranking factors
2
Sponsored Products
- Auto vs manual campaigns
- Keyword research for Amazon
- Bid strategies
- Negative keywords
- Budget management
3
Sponsored Brands & Display
- Brand Store creation
- Sponsored Brands video
- Sponsored Display targeting
- Retargeting on Amazon
4
Amazon DSP
- Programmatic on Amazon
- Audience targeting
- Off-Amazon retargeting
- DSP reporting
5
Analytics & Optimisation
- Amazon Attribution
- Brand Analytics
- Market Basket Analysis
- ACoS & TACoS optimization
- Reporting dashboards
Tools & Platforms
Amazon Advertising Console
Amazon Brand Analytics
Amazon DSP
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