CM360 – Campaign Manager 360
Google's enterprise ad serving and measurement platform. Learn ad trafficking, floodlight configuration, attribution modeling, and cross-channel reporting in CM360.
2 Months 5 Modules Certificate Included Placement Support
Course Overview
Google's enterprise ad serving and measurement platform. Learn ad trafficking, floodlight configuration, attribution modeling, and cross-channel reporting in CM360.
What You'll Learn
Traffic display, video, and rich media ads in CM360
Set up floodlight activities for conversion tracking
Build custom attribution models
Create automated reports and dashboards
Integrate CM360 with DV360 and GA4
Deliver agency-standard ad operations
Course Curriculum
1
CM360 Platform Overview
- Ad server role in the ecosystem
- Account structure
- Advertisers, campaigns, placements
- CM360 vs DV360 relationship
2
Ad Trafficking
- Creative upload & specifications
- Placement setup
- Tag generation
- Third-party tags
- Rich media trafficking
3
Floodlight Activities
- Floodlight setup
- Counter & sales activities
- Conversion tracking
- Cross-device tracking
4
Attribution & Measurement
- Last-click vs data-driven attribution
- View-through vs click-through
- Cross-channel attribution
- Brand lift studies
5
Reporting & Optimisation
- Custom report builder
- Scheduled reports
- Offline conversions
- Data transfer & BigQuery
Tools & Platforms
Campaign Manager 360
DV360
Google Analytics 4
Looker Studio
BigQuery
Google Tag ManagerRelated Courses
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